A surprisingly easy way to shop for bridesmaid dresses!
In this newsletter I wanted to share one of the coolest wedding resources for brides that I’ve seen in the last year or so, Weddington Way.
While walking the floor at Style Unveiled, a Wedding Expo here in San Francisco, I met Ilana of Weddington Way. “What is this?” I asked. Her reply had me curious, “Online bridesmaid dress shopping, made simple and social” Okay, I thought, “How is this simple?” Bridesmaids are all over the country, all different sizes. One might be pregnant and expecting a baby three weeks after the wedding, another could be 92 pounds with a nick name of “mini-maid.” How can online shopping for all those combinations be easy?
As she told me their process I was thoroughly impressed! First, a bride logs into their website and chooses a few colors and styles of dresses and then invites her bridesmaids to her page so that they provide their thoughts. Bridesmaids can rank their favorite dresses or styles in order and weigh in on the decision (Ooh! I like this one! or ughh, who would wear that?!?). A bride can then take all of this input and make a decision about the dresses, and bridesmaids can purchase each dress individually, at home, using each of their own measurements. Nice!
Now, here’s the kicker… Not one dress is made until they are purchased. This means your pregnant bridesmaid can have a dress that actually fits, perhaps even a different style that might be more flattering than the dress her 92 pound co-maid is going to wear.
The colors match exactly because the same fabric is made for each dress. Uhhh AWESOME! Or, say you want the same style of dress, but in different colors, you can do that too!
Weddington Way has offered a HUGE offer for CGP Brides… Use the following link and code on checkout and you’ll get 10% off your order! Here’s the link: http://www.weddingtonway.com/ColsonGriffithPhotography And enter code VIP-WWColsonGriffith on checkout!
This will give them 10% off on All dresses on Weddington way (excludes a couple of brands – Joanna August, Jim Hjelm and Donna Morgan)
I hope this helps some of you conquer what can be an ominous task of bridesmaid dress shopping.
Happy Online Shopping!